News & Opinions
Fleishman-Hillard combines strategic counsel with constant innovation.
Sorted by Month: August 2009
Communicating During a Crisis: The Story of Air France Flight 447
In an article for Magazine de la Communication de Crise et Sensible, crisis communications specialist Hedi Hichri takes a close look at actions taken by Air France immediately following the crash of Flight 447, which disappeared en route from Rio de Janeiro to Paris on May 31, 2009. Hichri reviews the tragic chain of events [...] Read Post
Government Needs Vacation From Politics
Just one year ago today, candidate Barack Obama accepted his party’s nomination in a speech to a roaring crowd at Denver’s Invesco Field. In an article for The Huffington Post, Robert Hoopes, president of VOX Global, a Fleishman-Hillard company, reflects on the “political fodder” during the 12 months since the Democratic National Convention. Hoopes, a [...] Read Post
Spreading the Word for Small Business
Most small business owners know that building a loyal customer base is the real key to success. In a recent The Globe and Mail column, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, gives new meaning to the term “cottage industry” and explains what it takes to “harness the power of word-of-mouth.”
Read: How [...] Read Post
BGI Canada: The New Investment Frontier
Challenge Use the launch of The New Investment Frontier as a platform for a national media tour Use media blitz approach to leverage the timeliness of Howard Atkinson’s “one-day-only” visit to key Canadian cities: Vancouver, Calgary, Winnipeg, Montreal and Halifax …Read Post
Aeroplan Acquisition of Loyalty Management Group
Challenge Publicly traded Canadian-based frequent flyer program Aeroplan was poised to obtain its first major international acquisition with the CDN$755 million purchase of Loyalty Management Group (LMG), owner & operator of Nectar, Britain’s largest customer loyalty program. Aeroplan needed to …Read Post
When the Rubber Meets the Road: Restricting Tire Imports From China
The support of two key allies — China and the unions — hangs in the balance as President Barack Obama considers whether to restrict the import of tires from China. In a recent China Daily article, public affairs specialist Pat Cleary examines all angles of the challenges facing the president, as well as the effects [...] Read Post
Canadian Direct Insurance – Safer Parking Initiative
Challenge Fleishman-Hillard Vancouver has provided communications and media relations services to Canadian Direct Insurance for a number of corporate initiatives and announcements over the past several years. Currently, FH is providing strategy, development and implementation of a corporate social responsibility …Read Post
Aeroplan Acquisition of Loyalty Management Group
Challenge Publicly traded Canadian-based frequent flyer program Aeroplan was poised to obtain its first major international acquisition with the CDN$755 million purchase of Loyalty Management Group (LMG), owner & operator of Nectar, Britain’s largest customer loyalty program. Aeroplan needed to …Read Post
Frito Lay Canada
Challenge Frito Lay Canada challenged Fleishman-Hillard with building national awareness and participation in its new consumer contest, Become the Doritos Guru. The contest asked Canadians to name the flavour of a new mystery chip and create a 30-second commercial to …Read Post
A Global Perspective on PR 2.0 in Today’s Marketplace
Most communications professionals agree the power of word of mouth has been amplified by the emergence of digital. But have the basic rules of PR changed as a result? During a recent interview with BFM, a talk-based business radio station in Malaysia, communications specialist Ku Kok Peng discusses the “dramatic shift in the balance of [...] Read Post
