News & Opinions
Fleishman-Hillard combines strategic counsel with constant innovation.
Sorted by Month: October 2009
Of Pandemic and Panic
So, have you got the H1N1 vaccine yet?
I suspect you’ve all been asked that question about a hundred times in the past week. How was it asked? Was it idle chatter, sincere interest, or hysterical accusation?
In a pandemic – when the death of two little kids is all over the news – it’s not surprising [...] Read Post
Meet Minister Who? Minister Where? And Minister Why?
Every government has Ministers you’ve never heard of, and for some MPs joining the Cabinet is the fastest ticket to public obscurity. But this government has taken the concept of low profile to new heights. For every John Baird, Jim Flaherty and… I can’t think of anybody else… there are many other Ministers you’ve never [...] Read Post
Is Tony Blair’s Bid for EU Presidency a Long Shot?
As support for Tony Blair’s EU presidency bid continues to erode, observers are wondering whether the former prime minister can recover to become Europe’s first sitting president. In a PRWeek article, public affairs specialist Nick Williams talks about the risks facing a high profile candidate and suggests that Gordon Brown’s recent endorsement may have been [...] Read Post
QP Summary – Friday, October 30, 2009
Liberals focused on H1N1 vaccination. The Bloc focused on the environment and the reduction of green house gases. The NDP asked about the government’s unwillingness to cooperate with the Parliamentary Budget officer.Read Post
What Was the Benefit of the Cash for Clunkers Program?
The White House and auto industry analyst Edmunds are in war of words over ‘clunkers’. Edmunds claims that not only was the Cash for Clunkers program more expensive per car than the government claims ($24,000 vs. $4,000 to be precise), but that it had pretty much no impact on the auto market at all.
It’s hard [...] Read Post
QP Summary – Thursday, October 29, 2009
Liberal focused on H1N1 vaccination. Bloc asked mainly about the regulation of green house gases. The NDP asked about the HST.Read Post
Bringing the Conversation Home – Google Sidewiki Overview
The conversation on Google Sidewiki is heating up. Today we circulated some information at work that helps people understand its significance. The following snippet is edited for public consumption. There has been a fair bit of discussion online over the last month about Google Sidewiki. This technology allows anyone with the current version of the [...] Read Post
Bill Walker Joins Fleishman-Hillard’s Toronto Team
Walker to lead expanding corporate and crisis practice in Canada. TORONTO, October 26, 2009 – Fleishman-Hillard International Communications today announced the appointment of Bill Walker as senior vice president and partner in the firm’s Toronto office. With 20 years of …Read Post
CSR Gives PR Professionals Cause to Communicate
In recent years, cause-related efforts have played an increasingly significant role when it comes to marketing a company’s brand. In an Advertising Age article, CSR specialist Aili Jokela talks about why it’s important to align company values with “causes that consumers care about.”
Read: CSR Seeps Into Brand DNARead Post
PR Paves the Way for Social Media Marketing
Emerging trends in digital media have provided new and unprecedented ways to reach people. In a recent Advertising Age article, digital specialist Mark Fireman talks about the Fleishman-Hillard’s innovative Papa John’s Road Trip campaign and explains why “social media is built around behavior.”
Read: PR In the Driver’s SeatRead Post
