Have you caught Olympic fever yet? Symptoms include, but are not limited to, the following: 1) an unquenchable thirst for all things Olympic, 2) a beaming sense of pride for your country, and 3) the unwavering feeling of being a part of something bigger than yourself. The only known cure for these symptoms is on its way, in the form of the Vancouver 2010 Olympic Games, which start on February 12th.
For the past four years, amateur winter athletes from around the globe have been training in hopes of achieving their Olympic dreams. However, it’s not just the athletes who are waiting for their Olympic moment. Consumer brands are also poised to take the spotlight through on-site activations and marketing activities throughout the games. Even criminals are getting in on the fun.
Communications professionals face the monumental task of ensuring that the product or service they are promoting doesn’t get lost in ‘the noise’ surrounding the games. The need to be original, engaging, and relevant has never been so important. Competition will be fierce for brands to get their messages out as media must choose competing stories. The next few weeks should prove to be very interesting as we see what brands capture the gold medal for their campaigns.
