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Sorted by Month: December 2011

Many Brands are Ringing, but are Consumers Listening?

Whether touting a new product, or encouraging consumers to pick your store over the competition, the fight for consumer dollars is never fiercer than during the holidays. A noisy time for consumers and media, breaking through the clutter is becoming …Read Post »

A New Trend on Parliament Hill

With so many voices competing for attention, it’s often hard to stand out from the crowd as a Member of Parliament (MP). The reality is few politicians ever become household names outside of their ridings. With a majority Conservative government …Read Post »

A Look Back at the Year that was in Ontario Politics

With 2011 drawing to a close, it’s a good time to take a look back at the year that was in Ontario politics.  Here’s my top ten list – in no particular order – of the year’s political highlights, charting …Read Post »

Fleishman-Hillard Comes Together for the Holidays

The Montréal team recently made the trip down to Toronto to attend the annual Fleishman-Hillard Toronto holiday party. It was a welcome opportunity to interact in person with the people we work with almost every day.

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And the Fleishman-Hillard Toronto Team Player of the Year Award Goes To…

The annual FH Awards took place at the Toronto Fleishman-Hillard Holiday Party on December 1, 2011. As the dining lounge at BLU restaurant buzzed with excitement after the traditional awards were passed out in the Best Dressed Male and Female, …Read Post »

The MLSE Deal

It was a pleasure for Fleishman-Hillard to help plan and moderate the press conference announcing the sale of Maple Leaf Sports and Entertainment to Rogers Communications and Bell.  

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At War With the Media — Good Policy?

Toronto Mayor Rob Ford has declared the communications equivalent of war on the country’s largest newspaper, the Toronto Star, igniting a Social Media debate about whether or not it’s best to solve your communications challenges by working with your critics …Read Post »

How to Pitch to the Media

In this Globe and Mail piece, Bill Walker, general manager of Fleishman-Hillard’s Toronto office, weighs in on the art of the perfect pitch and the common mistakes small business owners make when pitching to the media. As Walker discusses, engaging …Read Post »