In this Globe and Mail piece, Bill Walker, general manager of Fleishman-Hillard’s Toronto office, weighs in on the art of the perfect pitch and the common mistakes small business owners make when pitching to the media. As Walker discusses, engaging ideas and concise communication are key to earning a journalist’s interest. Feeling like hiring professionals to pitch on your behalf is the only way to get your word out? Not so. Walker offers up some sound advice on why entrepreneurs should not be afraid to try it themselves and when the right time to bring in help may be.
Watch: How to Pitch to the Media
