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Sorted by Month: January 2012
How Social Media Is Changing Who Has Influence in Political Campaigns
Anyone who spends even a small amount of time on social media websites is learning that politics is changing and the way of influencing voting behavior is changing with it.
Government 2.0 – Why Social Media Makes Sense
Twitter, Facebook and blogs have become commonplace in the corporate communications ‘toolkit’. But how do people view the government’s adoption of these social platforms? In August 2011, Fleishman-Hillard’s Vancouver office commissioned a national Canadian survey to find out.
Beyond the Like. Facebook Offers Advertisers Another Chance to Close the Deal … But Will You Take It?
Last week, everyone’s favourite social network, the behemoth that need not be named, introduced some new features for advertisers; enabling “Featured Stories” (a.k.a advertisements) to appear in a user’s news feed. At launch, these Featured Stories are limited to one …Read Post
Searching in Circles Series: What Is Social Search and How Will It Change the Googleverse?
Google announces integration of Google+ social profile information within their search results and the online community goes wild. Some are fans. Many are crying foul. If you missed Google’s announcement for “Google + your world” last week and have no idea what I’m on about, …Read Post
Google+ Your World: Searching in Circles Series
Last Tuesday Google announced they would be adding posts, photos, conversations and profiles from their social network Google+ to their universal search results – something they’ve titled ”Google + your world” - implementing what is arguably, the single biggest change to their …Read Post
Public Sector Communications: An Opportunity to Make a Difference Part 2
Yesterday we gave you a glance at the public sector and the opportunities it presents communicators with to make a difference. Today, we follow up with some advice for successful communications in this area of work.
Public Sector Communications: An Opportunity to Make a Difference Part One
Public sector communications holds great potential for agencies to apply the best of their skills, creativity and thinking. In many ways it is an untapped source of rewarding work. Work that influences the very fabric of our society, our economy …Read Post
A Winning Formula for Social Media Success
If I could offer up a winning formula for anyone looking to embark into the world of social media it would be this:
Twitter Rings in 2012 with a Crash
Getting a celebratory New Year’s tweet out this past weekend may have proved to be more difficult than usual for many. As people rang in the New Year around the world, the site experienced a number of outages driving Twitter …Read Post
