Today our firm experienced first-hand, the type of public criticism and threat to our reputation that we are often called upon to counsel our clients through. Good public relations starts with transparency, honesty and a willingness to address a problem head-on. Our firm made an inappropriate decision – leveraging recent headlines in an attempt to gain coverage for a client. Using such tragic events in this context was a clear mistake in judgment on the part of our firm.
The reaction from the media and general public aligns with our own feelings of regret and we apologize to anyone who was offended.
We feel it is important to address this error in judgment, and are counseling ourselves as we would counsel any client in a similar situation.
This is an isolated incident. We do great work for our clients in Canada and around the globe each and every day. Shocking headlines and the need to break through the content clutter should never come at the sacrifice of common sense and good taste.
John Blyth, President and Senior Partner, Canada