News & Opinions

FH Canada Weighs in on XL Foods Inc. Beef Recall

Last week, Fleishman-Hillard Canada’s Ron Reaman, Senior Vice President and Partner, and national lead for the agency’s Food and Agribusiness practice, spoke with CBC Radio One about the largest beef recall in Canadian history.

As XL Foods Inc. finds itself at the centre of a massive beef recall reaching into the United States, Puerto Rico and as far away as Hong Kong, Reaman weighs in on the company’s response, reputation and what they need to do to step up in the face of a national food safety crisis with human health and international trade implications. Listen here for the full interview:Ron Reaman Interview- CBC Radio One- October 4, 2012.

For information on Fleishman-Hillard’s industry expertise, contact Ron Reaman at Ron.reaman@fleishman.ca.

 

Topics: · · ·