Last week, Canada experienced a social media uproar like no other sparked by a controversial online surveillance bill tabled in the House of Commons, known as C-30, which would give police and intelligence agencies the power to access Canadians’ online and phone communications without warrant.
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Overview: Drummond Commission Report
This week, former TD Bank chief economist, Don Drummond released his much anticipated report that charted a map outlining how Ontario can eliminate the $16 billion deficit with 372 key recommendations. Our staff at Fleishman-Hillard Canada put together a brief analysis of the 600 page report that can be viewed here: The Drummond Report.
★★★★ for Online Consumer Reviews
Fleishman Hillard recently released its annual Digital Influencer Index and some interesting findings emerged when it came to consumer reviews on social media properties and their importance in the digital age.
How Social Media Is Changing Who Has Influence in Political Campaigns
Anyone who spends even a small amount of time on social media websites is learning that politics is changing and the way of influencing voting behavior is changing with it.
Government 2.0 – Why Social Media Makes Sense
Twitter, Facebook and blogs have become commonplace in the corporate communications ‘toolkit’.
But how do people view the government’s adoption of these social platforms? In August 2011, Fleishman-Hillard’s Vancouver office commissioned a national Canadian survey to find out.
Beyond the Like. Facebook Offers Advertisers Another Chance to Close the Deal … But Will You Take It?
Last week, everyone’s favourite social network, the behemoth that need not be named, introduced some new features for advertisers; enabling “Featured Stories” (a.k.a advertisements) to appear in a user’s news feed. At launch, these Featured Stories are limited to one per day and a user will only receive content from brands they have already Liked on Facebook.
Searching in Circles Series: What Is Social Search and How Will It Change the Googleverse?
Google announces integration of Google+ social profile information within their search results and the online community goes wild. Some are fans. Many are crying foul. If you missed Google’s announcement for “Google + your world” last week and have no idea what I’m on about, here’s a video that get you up to speed in a minute + 
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Google+ Your World: Searching in Circles Series
http://www.flickr.com/photos/vanmarcianoart/6076488268/
Last Tuesday Google announced they would be adding posts, photos, conversations and profiles from their social network Google+ to their universal search results – something they’ve titled ”Google + your world” - implementing what is arguably, the single biggest change to their search engine in a decade. After losing social content share to Facebook year and after year, Google has put a very controversial stake in the ground with their +powered search.
Public Sector Communications: An Opportunity to Make a Difference Part 2
Yesterday we gave you a glance at the public sector and the opportunities it presents communicators with to make a difference. Today, we follow up with some advice for successful communications in this area of work.
Public Sector Communications: An Opportunity to Make a Difference Part One
Public sector communications holds great potential for agencies to apply the best of their skills, creativity and thinking. In many ways it is an untapped source of rewarding work. Work that influences the very fabric of our society, our economy and each of us as citizens. The broader public sector in the US, Canada, UK and all of Europe holds the keys and substantial financial resources to some the most important public and social programs in their jurisdiction. Some examples: Health Promotion in all its forms; Energy conservation; Environmental issues and programs; Armed forces recruitment; Tourism; Investment and financial products, like Savings Bonds; Social marketing campaigns like Stop Drinking and Driving and Stop Smoking; Anti-drug campaigns; and Anti-bullying and other forms of anti-social behavior.
