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3D Printing Targets Your Sweet Tooth


I’m going to put it out there – I love food. That’s why it’s no surprise that one of the coolest things I got to try at the 2014 International CES yesterday included the edible candies made via a 3D printer. Yes, you read that correctly. These little treats were produced by ChefJet, the new 3D printer from 3D Systems. Along with the announcement of the CeraJet ceramic printer and the CubeJet full color powder printer, 3D systems revealed their ChefJet series of sugar printers that create edible chocolate and sugar prints.

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What’s Trending Today?

The first day of CES 2014 got the internet buzzing yesterday as over 150,000 people experienced a myriad of product launches, keynotes and new technology in less than 12 hours. Luckily, with the help of FH blackbox, we have identified all the news you don’t want to miss!

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FleishmanHillard Vancouver appoints Gabe Garfinkel as Associate Vice President

VANCOUVER, BC (November 18, 2013) – FleishmanHillard Canada, a leading full-service communications and public affairs firm, is pleased to announce the appointment of Gabe Garfinkel as Associate Vice President in its Vancouver office.

“We are very pleased to have Gabe join the FleishmanHillard Vancouver team. His experience in strategic communications and understanding of B.C. public affairs will be an asset to our clients as we continue to grow to serve their needs,” said Mark Reder, Senior Vice President, Partner and General Manager of FleishmanHillard in Vancouver.

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Bill Walker of FleishmanHillard Toronto discusses how Toronto Mayor Rob Ford should move forward

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Bill Walker, General Manager of FleishmanHillard Toronto, speaks with CTV news, giving recommendations for how Toronto Mayor Rob Ford should proceed. Watch the video here.

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Fourteen Marketing Organizations to Hold CreateAthon® Events During Pro Bono Week 2013

This Thursday, October 24th, starting at 9am, teams at FleishmanHillard Toronto will embark on a 24-hour journey to develop marketing strategies and creative materials that can help nonprofit organizations meet specific marketing objectives. Be sure to follow @FleishmanCA  and the #CreateAthon hashtag on Twitter for live updates and to learn about the nonprofit organizations that we will be working with. To find out more visit here.

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Speech from the Throne Analysis, October 2013

While pre-Throne Speech punditry expected a government re-set focused on consumer-friendly initiatives, the Conservative Government ended up offering a much broader blueprint of what government can do for families and communities.  There is no question that the government made promises that will help Canadians personally, yet it also went to great lengths today to expand on the “family-first” narrative that has characterized the Harper Government since coming to office in 2006. 

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A Guide to Community Management in Both Official Languages

A recent eMarketer report, “Does Language Matter for Social Networking in Quebec?” highlighted that French-speakers in Canada were less likely to participate in virtually every social channel than their English-speaking counterparts.

The report concluded that the availability of French language content could be a key determinant of these lower engagement levels. Do francophones simply have less choice on Facebook?

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Toronto PR Opportunity Drowns in Parking Ticket Flood

When PR opportunity knocks, it’s wise to answer. Hot on the heels of a mayoral scandal that set the globe a buzz, Toronto gets another hit – this time from Mother Nature in the form of a massive storm that flooded out the city this week. To make matters worse, the city itself slapped Torontonians again, now with parking tickets issued to abandoned vehicles – many drivers were advised by police to do so. Not surprisingly, this made headlines and got citizens fuming. It was a missed opportunity to do the right thing and build reputation.

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Issues Management Starts with Social

The latest victim in the Paula Deen scandal seems to be none other than Walmart. The company released a statement yesterday stating that they were ending their relationship with Paula Deen Enterprises and would not be placing any new orders beyond those already committed. Walmart has now joined the Food Network, Caesars Entertainment and Smithfield sausages in dropping Deen, following her public admission of racist comments. It seems that Deen fans are mad as hell at this latest nail in the Paula Deen coffin, and Walmart appears to be getting the brunt of it.

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Fast Food and An Even Faster Response: The Taco Bell Social Media Crisis

Fast food companies share the same challenge that every large, service-based industry deals with every day. Despite the best efforts of marketing and public relations pros to define their brands, the actual, lasting day-to-day interaction between company and customer is handled by the millions of employees who act as frontline brand ambassadors.

What the fast food industry doesn’t share with, say, a retail clothing company is the inherent trust that consumers place in the quality and safety of the product they’re purchasing – and the repercussions that come with that trust being broken. If someone was photographed ripping a sweater or pair of jeans as a form of employee protest at a GAP, for example, the public reaction would likely be muted.

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