Fast food companies share the same challenge that every large, service-based industry deals with every day. Despite the best efforts of marketing and public relations pros to define their brands, the actual, lasting day-to-day interaction between company and customer is handled by the millions of employees who act as frontline brand ambassadors.
What the fast food industry doesn’t share with, say, a retail clothing company is the inherent trust that consumers place in the quality and safety of the product they’re purchasing – and the repercussions that come with that trust being broken. If someone was photographed ripping a sweater or pair of jeans as a form of employee protest at a GAP, for example, the public reaction would likely be muted.
Tuesday’s election gave the BC Liberals their fourth consecutive majority mandate. The new government will likely continue its focus on BC’s economy and a balanced budget with a particular emphasis on sectors such as LNG development. Given the wide-spread attention the election attracted, pollsters and pundits will dissect the results for some time. In the meantime, attention turns to the immediate next steps for the Premier and government as it prepares for implementation of its new mandate. FH has identified three milestones the new BC Liberal government will need to address over the coming weeks and months in order to re-start governing the province.
FH Vancouver Public Affairs Update – May 17, 2013
In this final edition of the FleishmanHillard BC election update, we take you into the final stretch of the campaign, looking at the factors that could affect the election’s outcome in its last days and feature key ridings to watch on election night. We also review the parties’ major announcements and activities over the past week, selected editorials, and a summary of how party leaders are being portrayed in the news media and in social media.
FH Election Report May 10 2013
Content is the fuel and the fury of communications professionals today. The influx of platforms available to communicate and distribute content expands every day. However, not all organizations embrace the integration required to make the investment in great content pay off as it could. I recently saw a case study from FleishmanHillard South Africa that focused on one of an organization’s more labour intensive outputs – the Annual Report.
In our latest edition of the Fleishman-Hillard BC election update, we feature an analysis of this week’s televised leader’s debate. We also review the parties’ major announcements and activities over the past week, selected editorials, and a summary of how party leaders are being portrayed in the news media and in social media.
FH Election Report May 3 2013
FleishmanHillard Unveils Newly Refreshed Brand;
Showcases Evolution of Leading Public Relations Firm into the World’s Most Complete, Fully Integrated Communications Company
New Logo and Creative Revealed, First Issue of Digital Magazine Launched
To see a preview of the rebranding, please visit: http://fleishmanhillard.com/
ST. LOUIS, May 1, 2013 — FleishmanHillard today unveiled a newly refreshed corporate brand and associated digital media property. The new branding reflects the evolution of the leading public relations firm into a fully integrated communications company that provides clients with the world’s most complete communications solutions. Long recognized around the world for excellence in public relations, public affairs, and digital and social media communications, FleishmanHillard has redefined the boundaries of traditional public relations by becoming channel agnostic. Able to solve client business problems by working across paid, earned, shared and owned (PESO) media channels.
Yesterday’s budget was the first delivered by Premier Kathleen Wynne’s new government, and the first with Finance Minister Charles Sousa at the helm. The fiscal plan tabled yesterday draws on two central themes: prosperity and fairness, in tabling a six-part economic renewal plan. More commonly put, the budget focuses on creating jobs and improving the day to day lives of people across Ontario.
To read our full analysis report click here: FleishmanHillard 2013 Budget Analysis
The BC Election Debate SCORECARD was created by Fleishman-Hillard and Visual Capitalist to provide a perspective on the April 29 Leaders’ Debate in a fun, accessible and shareable format.
Just like a ‘good old hockey game,’ an election debate is a spectator sport. The players try to score the most points, land a few big hits and give their loyal fans something to cheer about. A good performance can put a political party on the path to victory, and a poor performance can land them in the penalty box in the minds of voters.
The players in a debate must come equipped with a game strategy and superior skills. They have to be quick on their feet and willing to play rough. When it’s all over, there’s no shortage of commentators and analysts to discuss how it all plays out. Sound familiar, hockey fans?
Of course, elections are much more than a contest. The purpose of an election debate is to inform voters about how politicians will deal with critical issues like the economy, taxation, social services and the environment. Debates can be pivotal moments in an election campaign.
As professionals in the communications and public affairs industry, we’ve been following the election closely. There are many excellent sources of information about BC politics, but we wanted to create something a bit different. The SCORECARD infographic puts the Leaders’ Debate in a format designed for sharing on social media. We hope it sparks interest and brings more British Columbians into the conversation about the May 14th election.
The BC Election Debate Scorecard can be found here: http://bit.ly/12XCrJX
In our latest edition of the Fleishman-Hillard BC election update, we feature an interview with Frank Greer, from FH sister agency GMBB, who shares his views on debate preparation tactics. We also review the parties’ major announcements over the past week, selected editorials, the CKNW radio debate from this morning and a summary of how party leaders are being portrayed in the news media and in social media.
FH BC Election Report April 26 2013
Fleishman Toronto was invited to attend the 2013 CPRS Achieving Communications Excellence (ACE) awards gala last night at Toronto’s Arcadian Court. The request of the FH presence at this esteemed event was in honour of the work done by Jacob Porpossian and the rest of the One D World Toronto team.
The success of the Toronto pop-up store was overwhelming and the CPRS judges presented FH Toronto with the silver medal for Best Use of Media Relations under 50,000. Overall, it was a great night of agency interaction and interactive campaigns. A big congratulations goes to the One D World Toronto team for their well-earned accolade!
Jacob Porpossian holding evidence of a job well done.