Fleishman-Hillard’s digital account director, Shawna Newbery, paid a visit to CTV’S Power Play to dissect the Twitter-sphere. In a segment titled “Twitter Watch”, Shawna explains, with the help of analytical word clouds, what political issues Canadians are discussing on and off of Parliament Hill. To view the video, click here: Power Play May 11, 2012
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There Should Be No “I” in Social
It used to be that the ultimate goal of most communications professionals was to get the public talking about your company, brand, product or event. We would devise a strategy, structure the message, engage the media and so on. With the proliferation of social media, consumers are certainly talking more about companies, brands, products and events, but don’t seem to care much for the structured message and rarely wait for the media that we’ve engaged. Does this mean that communications professionals are being derailed by social media? Well somedays it may seem like it.
Fleishman-Hillard’s Mark Cohen Snapped for Sharp
Proving communications isn’t our only line of expertise, Fleishman-Hillard Toronto’s Mark Cohen was recently photographed in Sharp for Men‘s street-style section, looking like a modern-day Don Draper, impeccably dressed for a day at the office. Who says you can’t be good at what you do and look good doing it?
Mark Cohen, photographed by: Michelle Jun (of youjustgotspotted.com)
Mark is just as snazzy as a Financial and Investor Communications strategist. You can reach him via mark.cohen@fleishman.ca.
Fleishman’s David Scott Weighs In on the CP Rail Proxy Fight
Fleishman-Hillard Canada’s Senior Vice-President and Partner, David Scott, was sought out by the Toronto Star for a feature article on the current proxy battle between Pershing Square Capital Management and Canadian Pacific Railway. Based on his deep experience providing clients with communications strategies on both sides of proxy contests, Scott provides his analysis of how a noisy war of words can impact on investors. Read the full article here: CP Rail proxy fight: Attack! Counterattack! Reassure customers when the dust settles.
Celebrating Administrative Professionals’ Day at Fleishman-Hillard Toronto
April 25th marked Administrative Professionals’ Day in offices across North America. In the Fleishman-Hillard Toronto office, our administrators were honoured for all of their hard work and patience (without which we may not keep afloat) at the FH Bistro, complete with some five-star treatment from a wait staff, who bore a striking resemblance to our executive team. Check out the pictures below!
PCs Win? Were the Pollsters Really So Wrong?
The hangover being felt all over the country the day after the Alberta election isn’t about whether or not Alison Redford and the Progressive Conservative Party are equipped to continue leadership but how predictions about an election prediction that seemed to be sewn up weeks ago could have been so off base.
No Election in Ontario, as Brought to You by the NDP
So the votes are in on the Ontario budget, and as expected, the province has not been forced into an election. We’ve known since the budget was tabled on March 27th that the Conservative Party would vote against the budget motion, as declared in short order by Tim Hudak, who characterized the Premier as having taken “not an axe, but a butter knife to his budget”. And we’ve known since yesterday that a deal had been reached with the Ontario NDP to allow the budget motion to pass. It wasn’t clear, however, whether that would mean members of the NDP caucus would vote in support of the budget motion, or whether some would choose not to be in the House. Now we know that there were no NDP votes cast in favour of the motion on the Liberal budget – it passed 52 to 37, with the sole opposing votes coming from the Conservative benches.
Industry Expert Ron Reaman to Lead Fleishman-Hillard’s Canadian Food and Agribusiness Practice
TORONTO, April 16, 2012 — Fleishman-Hillard in Canada today announced the appointment of Ron Reaman as Senior Vice President and Partner, and national lead for the agency’s Food and Agribusiness practice.
Instagram Intro: Why These Photos Are Worth a Billion Words
On April 9, 2012 the world learned that Facebook made its biggest acquisition ever by purchasing the popular photo-sharing app Instagram for the staggering price of $1 billion. Yesterday, blogs and media outlets wasted no time lending their opinion on the implications this has for companies, the consumers and businesses; and why lovers of online democracy, should, or shouldn’t be concerned.
Budget 2012 in 140 Characters or Less
Obviously it goes without saying that a Federal Budget creates quite a flurry of media coverage, and in today’s environment, prompts more than it’s fair share of conversation online. As the currency of politics is public opinion, we thought it might be interesting to measure Canada’s reaction to the budget through their conversations on Twitter.
