News & Opinions
Fleishman-Hillard combines strategic counsel with constant innovation.
Sorted by Topic: Consumer Goods
Social Media Meets Montreal Fashion Week
Designers and fashion enthusiasts in Montreal recently experienced one of the busiest times of the year. The city celebrated its 22nd edition of Fashion Week, in collaboration with P&G Beauty & Grooming, during February 6th to 9th, 2012 (http://montrealfashionweek.ca/index.php?lang=en).
Many Brands are Ringing, but are Consumers Listening?
Whether touting a new product, or encouraging consumers to pick your store over the competition, the fight for consumer dollars is never fiercer than during the holidays. A noisy time for consumers and media, breaking through the clutter is becoming …Read Post
CEPA Toxic Doesn’t Mean Toxic
Ahhhh… the inevitiable headline that the government plans to declare BPA “toxic” in the coming months has finally appeared from Sarah Schmidt in the Montreal Gazette. This stuff is complicated, so I’ll be brief like I’m briefing a minister: * The legislation that governs how we manage substances in the environment is called CEPA. It [...] Read Post
LUSH Lobs Bomb at the Oil Sands
This week LUSH, makers and marketers of “fresh handmade cosmetics” launched a surprising, uprovoked attack on Canada’s oil sands industry. Check it out at http://www.lush.ca/shop/tarsands/
In typical holier-than-thou language of environmentalists, they call the oil sands “the most destructive project on earth”, citing a litany of innacurate and unfounded accusations, claiming they just had to take “a [...] Read Post
Bill C-6 Will Have Impact Well Beyond Product Safety
Every now and then, the best minds in government come up with a novel way to deal with a nagging issue. These folks tend to work in central agencies like the Privy Council Office, Treasury Board or the Department of Justice (although there are smart officials elsewhere, of course).
Once they’ve figured out a framework for [...] Read Post
Retail 2009: Strategies for Seasonal Selling
As the U.S. economy continues to limp along, most retailers are wondering if anything can be done to offset the expected decline in holiday spending. Join members of Fleishman-Hillard’s retail team for a timely webinar that talks about maximizing retail communications and engaging consumers who “aren’t ready to declare an end to the recession.”
Watch: 2009 [...] Read Post
The Big Test: Firefight or Manage Risk
Stories on food safety issues have become commonplace in newspapers and television broadcasts. Phthalates in plastic bottles, PCBs in wild salmon, salmonella in canned goods – the list goes on. All raise understandable concerns about the food we eat, including what it was packaged in, where it came from, and how it was handled.
Food manufacturers [...] Read Post
