News & Opinions
Fleishman-Hillard combines strategic counsel with constant innovation.
Sorted by Topic: Digital & Social Media
Politics and the People
Fleishman-Hillard’s digital account director, Shawna Newbery, paid a visit to CTV’S Power Play to dissect the Twitter-sphere. In a segment titled “Twitter Watch”, Shawna explains, with the help of analytical word clouds, what political issues Canadians are discussing on and …Read Post
There Should Be No “I” in Social
It used to be that the ultimate goal of most communications professionals was to get the public talking about your company, brand, product or event. We would devise a strategy, structure the message, engage the media and so on. With …Read Post
Instagram Intro: Why These Photos Are Worth a Billion Words
On April 9, 2012 the world learned that Facebook made its biggest acquisition ever by purchasing the popular photo-sharing app Instagram for the staggering price of $1 billion. Yesterday, blogs and media outlets wasted no time lending their opinion on the implications this has …Read Post
Budget 2012 in 140 Characters or Less
Obviously it goes without saying that a Federal Budget creates quite a flurry of media coverage, and in today’s environment, prompts more than it’s fair share of conversation online. As the currency of politics is public opinion, we thought it might be …Read Post
Facebook’s ‘Interesting’ Interest Lists
The social media platform wars rage on, as engineers and developers break out the thesaurus – launching similar versions of the same features, with slightly tweaked titles. This month, it’s Facebook’s announcement of Interest Lists. Interest Lists allow users to …Read Post
Facebook’s New Brand Pages. Or, Why Good Content Is What’ll Keep Fans Coming Back.
After weeks of speculation, Facebook today confirmed that timeline has now arrived for Facebook brand pages. Huzzah!
Social Media Meets Montreal Fashion Week
Designers and fashion enthusiasts in Montreal recently experienced one of the busiest times of the year. The city celebrated its 22nd edition of Fashion Week, in collaboration with P&G Beauty & Grooming, during February 6th to 9th, 2012 (http://montrealfashionweek.ca/index.php?lang=en).
#TellVicEverything Tweets Protest Bill C-30
Last week, Canada experienced a social media uproar like no other sparked by a controversial online surveillance bill tabled in the House of Commons, known as C-30, which would give police and intelligence agencies the power to access Canadians’ online …Read Post
★★★★ for Online Consumer Reviews
Fleishman Hillard recently released its annual Digital Influencer Index and some interesting findings emerged when it came to consumer reviews on social media properties and their importance in the digital age.
How Social Media Is Changing Who Has Influence in Political Campaigns
Anyone who spends even a small amount of time on social media websites is learning that politics is changing and the way of influencing voting behavior is changing with it.
