News & Opinions
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Sorted by Topic: Food & Beverage
FH Canada Celebrates Kindness with Random Acts of Chocolate®!
It’s cool to be kind! Fleishman-Hillard Canada along with CFL star (and all-around great guy) Michael “Pinball” Clemons helped launch the second annual Mars Canada Inc. RANDOM ACTS OF CHOCOLATE® campaign yesterday at Young-Dundas Square in Toronto. The campaign celebrates …Read Post
McCain – Countering a Negative Trend with Potato Facts
Challenge In the wake of the low-carb diet fad, negative perceptions about carbohydrates and potatoes still existed. Even more misunderstood was the French fry, a Canadian favourite demonized in the media because of obesity and school feeding issues. And for …Read Post
On Improving Food Companies’ Communication of Risk Management
Risk management is only as strong as its risk communications. In my November blog entry on risk management versus firefighting I wrote about the value of food companies working with the broader risk assessment community (including government, academics, NGOs, etc.) to manage risk collaboratively. The idea is that a food manufacturer can play a leadership [...] Read Post
The Big Test: Firefight or Manage Risk
Stories on food safety issues have become commonplace in newspapers and television broadcasts. Phthalates in plastic bottles, PCBs in wild salmon, salmonella in canned goods – the list goes on. All raise understandable concerns about the food we eat, including what it was packaged in, where it came from, and how it was handled.
Food manufacturers [...] Read Post
Frito Lay Canada
Challenge Frito Lay Canada challenged Fleishman-Hillard with building national awareness and participation in its new consumer contest, Become the Doritos Guru. The contest asked Canadians to name the flavour of a new mystery chip and create a 30-second commercial to …Read Post
Shaping the Food Policy and Regulatory Agenda
Challenge The events of recent years have heightened consumer focus and concern about nutrition, healthy eating and the very safety of some of the food they eat. Government has responded to Canadians’ concerns with a range of policy statements and …Read Post
