News & Opinions
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Sorted by Topic: Food & Beverage
Fast Food and An Even Faster Response: The Taco Bell Social Media Crisis
Fast food companies share the same challenge that every large, service-based industry deals with every day. Despite the best efforts of marketing and public relations pros to define their brands, the actual, lasting day-to-day interaction between company and customer is …Read Post
Fleishman-Hillard and TheMotherhood.com Release Findings of New National Marketing-to-Moms Study
In collaboration with TheMotherhood.com, Fleishman-Hillard conducted a nation-wide survey to unearth key insights related to the purchasing habits of mothers. Results yielded that, despite the expertise of doctors and nutritionists, moms turn more often to their online peers for information …Read Post
FH Canada Weighs in on XL Foods Inc. Beef Recall
Last week, Fleishman-Hillard Canada’s Ron Reaman, Senior Vice President and Partner, and national lead for the agency’s Food and Agribusiness practice, spoke with CBC Radio One about the largest beef recall in Canadian history. As XL Foods Inc. finds itself …Read Post
Food for Thought
Yesterday, the Federal Government introduced Food-Safety Bill S-11, “Safe Foods for Canadians Act,” for 1st Reading in the Senate. The act, which aims to modernize inspection regime and significantly increase penalties for serious food safety infractions, would provide the Canadian …Read Post
FH Canada Celebrates Kindness with Random Acts of Chocolate®!
It’s cool to be kind! Fleishman-Hillard Canada along with CFL star (and all-around great guy) Michael “Pinball” Clemons helped launch the second annual Mars Canada Inc. RANDOM ACTS OF CHOCOLATE® campaign yesterday at Young-Dundas Square in Toronto. The campaign celebrates …Read Post
McCain – Countering a Negative Trend with Potato Facts
Challenge In the wake of the low-carb diet fad, negative perceptions about carbohydrates and potatoes still existed. Even more misunderstood was the French fry, a Canadian favourite demonized in the media because of obesity and school feeding issues. And for …Read Post
On Improving Food Companies’ Communication of Risk Management
Risk management is only as strong as its risk communications. In my November blog entry on risk management versus firefighting I wrote about the value of food companies working with the broader risk assessment community (including government, academics, NGOs, etc.) to manage risk collaboratively. The idea is that a food manufacturer can play a leadership [...] Read Post
The Big Test: Firefight or Manage Risk
Stories on food safety issues have become commonplace in newspapers and television broadcasts. Phthalates in plastic bottles, PCBs in wild salmon, salmonella in canned goods – the list goes on. All raise understandable concerns about the food we eat, including what it was packaged in, where it came from, and how it was handled.
Food manufacturers [...] Read Post
Frito Lay Canada
Challenge Frito Lay Canada challenged Fleishman-Hillard with building national awareness and participation in its new consumer contest, Become the Doritos Guru. The contest asked Canadians to name the flavour of a new mystery chip and create a 30-second commercial to …Read Post
Shaping the Food Policy and Regulatory Agenda
Challenge The events of recent years have heightened consumer focus and concern about nutrition, healthy eating and the very safety of some of the food they eat. Government has responded to Canadians’ concerns with a range of policy statements and …Read Post
