News & Opinions
Fleishman-Hillard combines strategic counsel with constant innovation.
Sorted by Topic: Healthcare
Health Care. Health Care. Health Care.
During the late 90’s and early 2000’s all we heard about was the need to reform health care in Canada and to improve the funding model between the Federal and Provincial Government. In 2004, Paul Martin unveiled the fix ‘for a generation’ with the 10-year Health Care Accord. Well, guess what. That 10 year deal [...] Read Post
The Commoditization of Health Care
In an attempt to do more with lesss, the Government of Alberta recently released an RFP intended to supply more cataract surgeries for Albertans with less money. A noble goal.
The results of the RFP were that the number of suppliers of these surgeries was reduced from 11 to 4 and a lower price per surgery [...] Read Post
A Watershed for Health Care in Alberta
Today Ken Hughes, Chair of Alberta Health Services (AHS) “Superboard” said Alberta was at a health care “watershed” in a speech delivered to the Calgary Chamber of Commerce. After over two years of planning and preparation, AHS is now implementing a plan that will reduce wait times and increase access for Albertans.
Armed with an $800 [...] Read Post
Do Canadians or Americans Have Better Health Care?
Canadians like to think that we have the best health care in the world. In fact, we often define ourselves by our universal health care that treats everyone equally.
Nothing has caused more pain for politicians advocating health care change in Canada than the charge by political opponents that proposed changes would bring “American health care” [...] Read Post
CBC & the CRU Hack
Why on earth is CBC missing out on what must be the biggest story in the politics of science right now? No, I’m not referring to H1N1 and whether it’s a real threat or not, nor am I talking about the possibly revolutionary discovery that at least some types of Multiple Sclerosis may be vascular [...] Read Post
When Can Pharma Companies Join the Online Conversation?
While pharmaceutical companies are eager to engage in online conversation, the FDA seems to be moving at a snail’s pace when it comes to social media guidelines. In a recent BusinessWeek article, pharma specialistquestions the agency’s timeline and whether it truly understands “how quickly Web communications is changing.”
Read: Why Drug Makers Don’t TwitterRead Post
FDA and Pharma: A Communications Crisis in the Making
As pharma companies press the FDA to allow branded ads on the Web, industry observers wonder if the agency’s rule development process can keep pace with online innovation. In a recent article in The Associated Press, pharma specialistwarns that the situation is “a regulatory communication crisis developing.”
Read: Drug Industry Presses FDA to Allow More [...] Read Post
Public is Tuned in on H1N1 Jurisdiction Challenge – Will Government Seize the Opportunity?
Every crisis is also an opportunity. Sometimes you need fear, trauma, anxiety and anger of the kind that many Canadians are feeling over the H1N1 vaccine lineups if you want to change the system.Read Post
Of Pandemic and Panic
So, have you got the H1N1 vaccine yet?
I suspect you’ve all been asked that question about a hundred times in the past week. How was it asked? Was it idle chatter, sincere interest, or hysterical accusation?
In a pandemic – when the death of two little kids is all over the news – it’s not surprising [...] Read Post
Healthcare Reputation Is a Matter of Trust
One of the current trends in healthcare marketing is a recognition that “the game is changing” in terms of how a company’s image is formed. In a recent PRWeek interview, healthcare specialist Michael Rinaldo talks about the significant scrutiny facing healthcare companies, coming to terms with the digital dialogue of today and why it all [...] Read Post
