Sorted by Topic: Reputation Management

Can John Thain, the once powerful Merrill Lynch CEO, put a new shine on his tarnished image? Yes, if he’s willing to “acknowledge mistakes with sincerity,” says Franz Paasche, corporate reputation specialist with Communications Consulting Worldwide (CCW), a Fleishman-Hillard company. In a recent article in Business Insider, Paasche weighs in on the topic, suggesting the [...] Read Post »

How can crisis communications save former Toronto attorney-general Michael Bryant’s career? While most PR counselors concern themselves with “winning the media cycle,” in an article in The Globe and Mail, public affairs specialist Duncan Fulton explains why he worries about “the enduring memory of the crisis.”
Read: Michael Bryant’s Spin ClassRead Post »

Most small business owners know that building a loyal customer base is the real key to success. In a recent The Globe and Mail column, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, gives new meaning to the term “cottage industry” and explains what it takes to “harness the power of word-of-mouth.”
Read: How [...] Read Post »

In the small business world, where personal connections often drive customer loyalty, building and promoting an online persona is critical. In an article in The Globe and Mail, technology specialist and president of Fleishman-Hillard’s sister company, High Road Communications, Mia Wedgbury offers four key points every small business owner should consider launching their own “Me [...] Read Post »

The current U.S. economic crisis has resulted in a downward spiral of public trust when it comes to corporate America. “Pros and Conversation,” a webinar hosted by members of Fleishman-Hillard’s reputation management team, examines the changed role of reputation management during these “unprecedented times” and offers insight for organizations facing this “brave new world.”
Watch: Managing Corporate [...] Read Post »

“Should our CEO be blogging?”
I can’t tell you how often I hear this question these days. Last week it came up in a meeting with the CMO of a global hotel chain. I have summarized the criteria down to four simple elements and if the answer is yes to each, then there is a chance [...]SHARETHIS.addEntry({ title: “The commitment of a CEO blog”, url: “http://navigatecommunications.com/2009/02/08/the-commitment-of-a-ceo-blog/” });Read Post »