News & Opinions
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Sorted by Tag: Digital
Can You Be a Politician Without a Website?
Anybody who’s anybody has a website. Communications folk say it’s a necessity, like a postal address and phone number, yet increasingly important because of the role search plays for the public in locating policians, political candidates, and key thought and opinion leaders on specific issues. But, do you actually need a website? As much as [...] Read Post
Will Twitter Decide the Next Federal Election?
Do you hear that hum? It comes in waves. When it’s most noticeable, it has the slightest rattling sound to it. Don’t worry. It’s not your hard drive. It’s the growing swarm of people buzzing about a possible spring election. Which means, journalists are checking in with their digitally engaged contacts to find out what [...] Read Post
Transparency Helps Business Owners Avoid Online Backlash
When it comes to leveraging social networks to deliver a cost-effective message, business owners need to consider “what might go wrong.” In an article in The Globe and Mail, Mia Wedgbury, president of High Road Communications, a Fleishman-Hillard company, talks about why transparency is critical to avoiding “a powerful and passionate backlash” from the online [...] Read Post
Fleishman-Hillard CEO Discusses PR Prospects for 2010
In a MediaBistro article, Fleishman-Hillard president and CEO Dave Senay talks about the continually morphing PR landscape, prospects for 2010, and the type of new business he considers “a sign of good health.”
Read: Omnicom PR Agency CEOs Give Pe…Read Post
Growing Need Lures PR Agencies to United Arab Emirates
In response to a growing need for communications, more and more PR agencies are setting up shop in the United Arab Emirates. In an Emirates Business 24/7 article, public affairs specialist Kevin Bell says despite the negative coverage Dubai has received, the emirates are strong, viable, and still determined “to be a part of the [...] Read Post
A Matter of Mobility
Many executives struggle with understanding how mobile devices are revolutionizing business. In a Forbes article, social media specialist Joshua-Michéle Ross discusses specific “ways in which mobility matters” and explains why it’s important to “embrace the big idea.”
Read: Mobility MattersRead Post
Social Media: The Google Wave of the Future
It’s a new decade and Google is about to change the dynamics of the communications game — again. In a PRmoment article, digital specialist Meredith Bradshaw explains why “social media is now mainstream media” and talks about what the future hol…Read Post
Healthcare Reputation Is a Matter of Trust
One of the current trends in healthcare marketing is a recognition that “the game is changing” in terms of how a company’s image is formed. In a recent PRWeek interview, healthcare specialist Michael Rinaldo talks about the significant scrutiny facing healthcare companies, coming to terms with the digital dialogue of today and why it all [...] Read Post
A Global Perspective on PR 2.0 in Today’s Marketplace
Most communications professionals agree the power of word of mouth has been amplified by the emergence of digital. But have the basic rules of PR changed as a result? During a recent interview with BFM, a talk-based business radio station in Malaysia, communications specialist Ku Kok Peng discusses the “dramatic shift in the balance of [...] Read Post
The Next Big Thing: Trends in Mobile Behavior
After recently participating in The Next Big Thing in Mobile, a panel discussion co-hosted by Fleishman-Hillard and the Commonwealth Club of California, mobile specialist Alan Rambam offers insight into the industry’s top trends and and explains why “cloud computing is destined to become the standard for mobile phones.”
Listen: The Next Big Thing in the Mobile [...] Read Post
