News & Opinions
Fleishman-Hillard combines strategic counsel with constant innovation.
Sorted by Tag: Social Media
Hand over your keys and step away from the computer
Would you give your employer access to your home voice message service? Let them rummage around your fridge for clues of what might turn out to be an embarrassing disclosure in the future? Would you give them your usernames and passwords for various social media sites? Well, it’s happening (at least the latter). Organizations are [...] Read Post
Advice for students entering PR and communications in the digital era
This post is prepared just ahead of my return as a guest panelist at Humber College. I outline how my career has evolved since graduating and close with some parting advice. What advice would you offer to the next generation …Read Post
Is Your Organization Social Media Friendly?
For the last couple of years, I’ve been touting the opportunity for companies and brands that are unlikely to actively participate in social media to not ignore the space. Why are they unlikely? There are a number of reasons. Legal, regulatory and disclosure considerations in healthcare and financial services are the most obvious. Some companies [...] Read Post
Dealing With Negative Feedback in Social Media
I came across a good article today in the American Express OPEN Forum site from Josh Catone, features editor at Mashable, where he outlines how to deal with negative feedback online. He suggests that there are four types of feedback: straight problems, constructive criticism, merited attack and trolling/spam. He then offers some good advice on [...] Read Post
An Olympic Experience in Your Hands
The following post was published to the Fleishman-Hillard Winter Games Connect blog earlier today. Much of the buzz surrounding the Winter Olympics in Vancouver this month has been on how different the media landscape is, especially with citizen journalism and social media driving much of the coverage. There is a groundswell though on the mobile [...] Read Post
Bringing the Conversation Home – Google Sidewiki Overview
The conversation on Google Sidewiki is heating up. Today we circulated some information at work that helps people understand its significance. The following snippet is edited for public consumption. There has been a fair bit of discussion online over the last month about Google Sidewiki. This technology allows anyone with the current version of the [...] Read Post
Surround Sound
Alan Cross (@alancross) shared a great article today (090909) that he described as, “The day the music industry died.” There’s an incredible statement in Anil Dash’s post that is applicable to most of marketing today.
“The reality is that the people who can get excitement going about music these days aren’t in the record industry at [...] Read Post
When Social Media Becomes Unsociable
Watch live video from Fleishman-Hillard Channel on Justin.tv
Social Media Week is upon us here in New York. Our team is excited to play a role in this first ever event and get out to do some real networking.
So much of our social media consulting at Fleishman-Hillard is devoted to helping organizations understand and adapt to [...] Read Post
